Mobixell Networks Broadens its Solutions in the Mobile TV and Advertising Domain; Announces New Investment Round
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CUPERTINO, California, July 8 /PRNewswire/ — Mobixell Networks, a leading provider of innovative mobile multimedia and advertising solutions, today announced that it has received a total of US$6 million in funding from existing investors Apax, intel Capital and smac partners. This investment round offers Mobixell additional resources to expand the development and marketing of its mobile multimedia, mobile TV and advertising solutions.
“This investment round will allow us to broaden our range of multimedia solutions for mobile operators and content providers,” said Amir Aharoni, CEO and founder of Mobixell. “We see steady growth in our multimedia messaging business and are highly optimistic about the potential growth of our mobile TV and mobile advertising solutions in the year ahead.”
The funds will help Mobixell address the many opportunities emerging in the burgeoning messaging, video and advertising market. As Mobixell partners directly with operators on large-scale projects, the new funding will enhance customer support and professional services to support these initiatives, as well as further sales and marketing activities.
“Multimedia and advertising in the mobile market are evolving and hold significant potential for innovation and growth,” said Arun Chetty, director, intel Capital. “We see a unique opportunity for Mobixell Networks to not only continue growing its core business in media adaptation, but also expand into multimedia and advertising in the mobile market.”
Estimates from industry analyst Juniper Research, released in April 2008, say that total annual ad spend on the mobile will exceed US$1 billion for the first time in 2008, reaching $1.3 billion by the end of 2008 and rising to nearly US$7.6 billion by 2013. The same research also reveals growth for mobile TV from US$3.8 billion in 2008 to US$16 billion by 2011.
About Mobixell Networks
Mobixell Networks provides innovative multimedia and advertising solutions to mobile operators and content providers. Mobixell’s solutions focus on enhancing the user experience to increase adoption, encourage customer loyalty, and build on the operators’ assets to introduce new revenue streams. Mobixell provides tailored solutions for multimedia processing and adaptation, and multi channel mobile advertising to over 250 mobile operators and content players worldwide, including top-tier carriers in five continents. Founded in 2000, Mobixell is a US Based company with additional offices in the UK, Germany, China, and Israel.
For more information, visit the company’s website at
About Apax Partners
Apax Partners is one of the world’s leading private equity investment groups, operating across Europe, Israel and the United States. With over 30 years of direct investing experience, Apax Partners’ Funds provide long-term equity financing to build and strengthen world-class companies. It pursues a balanced equity portfolio strategy, investing in late venture, growth capital and buyouts.
Apax Funds invest in companies across its 6 chosen global sectors of information technology, telecommunications, healthcare, media, financial services, retail and consumer. Some of Apax Partners’ Funds investments include Global Refund, Azimut, MoneyBox, Independer, Yell, VNU World Directories and Deutsche Kabel. For additional information, see:
About intel Capital
Intel Capital, Intel’s global investment organization, makes equity investments in innovative technology start-ups and companies worldwide. intel Capital invests in a broad range of companies offering hardware, software, and services targeting enterprise, home, mobility, health, consumer Internet, semiconductor manufacturing, and cleantech. Since 1991, intel Capital has invested more than US$7.5 billion in approximately 1,000 companies in 45 countries. In that timeframe, 168 portfolio companies have gone public on various exchanges around the world and 212 were acquired or participated in a merger. In 2007, intel Capital invested about US$639 million in 166 deals with approximately 37 percent of funds invested outside the United States. For more information on intel Capital and its differentiated advantages, visit .
About smac partners
smac | partners is the ICT early stage venture capital investor based in Munich, Germany. smac | partners is one of the few venture capital companies with investment, management and exit experience in the US, China, India, Europe and Israel. We currently advise TempoPark Fund I with its acquisition of the early-stage ICT-portfolio from Siemens AG and smac partners Fund II. Both funds together with more than 40 ICT investments. For more information:
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